The Kruvand Team


Experienced Professionals

Serving Texas, Oklahoma, Arkansas, Louisiana, Mexico & Central America

U.S. Team | Mexico & Central America Team

We have built an experienced team around the needs and locations of our clients, as well as, meeting our principal's initiatives.

Our offices and people in Dallas, Austin, Houston, El Paso, Fort Smith (AR), and Mexico, allow us to cover the entire territory better than anyone.
 

U.S. Team


Mandi Logan

Inside Sales


Mandi graduated from the University of Missouri’s School of Journalism with a Major in Strategic Communication and a minor in Marketing. She joined Kruvand in 2019 and brings with her over 8 years of customer service experience.

Dallas, TX
Phone: 972-437-3355

Cindy Crawford

Inside Sales


Cindy has over 25 years of experience in inside sales/customer service within the electronic manufacturer rep industry.

Dallas, TX
Phone: 972-437-3355

Kelly Karnafel

Inside Sales


Kelly relocated from Southern California to Texas and joined Kruvand Associates in 2010.

Dallas, TX
Phone: 972-437-3355

Nicole Shively

Director of IT & Operations / Itinerary & Travel Extraordinaire


Nicole joined Kruvand in 2006 and has over 15 years of experience with database & information technology.

Dallas, TX
Phone: 972-437-3355

Beckie Hartenstein

Inside Sales Manager


Beckie joined Kruvand Associates in 1999 and she has over 20 years of experience as a manufacturers' rep.

Dallas, TX
Phone: 972-437-3355

Hayden Smith

Marketing & Data Analyst


Hayden is a graduate of Texas A&M’s School of Engineering and is a Marketing & Data Analyst based in the Dallas office.

Dallas, TX
Phone: 972-437-3355

Richie Fritsche

Field Sales Representative


Richie has over 25 years of technical sales and management experience in the Houston market.

Houston, TX
Phone: 832-248-4222

Rob Curtiss

Field Sales Representative


Rob has 20 years of experience in technical sales; he joined Kruvand in 2015.

Austin & San Antonio, TX
Phone: 512-560-0204

Lori Scott

Field Sales Representative


Lori has over 20 years of Sales experience in the Dallas market previously working with Avnet, Rutronik, and CDM. Lori is a great addition to the Kruvand team and brings valuable relationships with many customers in our market.

Richardson, TX
Phone: 972-437-3355

Ryan Guerra

Field Sales Representative


Ryan is a graduate of the University of North Texas and has a Bachelor of Arts & Sciences in Applied Technologies. Ryan worked in Distribution for 3 years prior to joining Kruvand and had great working relationships with their manufacturers and Reps. Ryan has completed many Sales and Product training courses and grew up in the electronics industry.

Dallas, TX
Phone: 972-437-3355

Karen Sutherland

Vice President & Field Sales Representative


Karen joined Kruvand Associates in 1995 and has 30 years of experience in the electronics industry. She is a Vice President of the company.

Dallas, TX
Phone: 972-437-3355

George Benson

Vice President & Field Sales Representative


George brings with him over 25 years in technical sales and management experience in electronic component sales.

Austin, TX
Phone: 512-917-4984

Tobi Cornell

Vice President - Distribution & Field Sales Representative DFW


Tobi entered the industry as a TCU grad in 1994, and joined Kruvand in 1999. She is VP-Distribution and also handles select accounts in the DFW area.

Dallas, TX
Phone: 972-437-3355

Jim Clark

Vice President of Sales


Jim has 30+ years of sales and management experience in the electronics industry and is in his 14th year at Kruvand!

Dallas, TX
Phone: 972-437-3355

Robert Logan

CEO & President


Native of Dallas and has been selling electronic components and systems in the Dallas North TX market since 1979.

Dallas, TX
Phone: 972-437-3355

 

 

 

Mexico & Central America Team

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Adan Romero

Field Sales Representative


Adan joined Kruvand in 2013, prior to Kruvand spent 5 year at Avnet, as an AM.

Mexico / USA
Phone: 011-521-656-218-7338

Alejandro Gutierrez

Field Sales Representative


Alejandro joined Kruvand de Mexico in 2007. He has 15 years of experience in the industry in different areas (Contract Manufacturers, Human Resources, Purchasing, Sales).

Mexico
Phone: 011-52-33-3671-4159

Ana Luisa Camacho Cota

Inside Sales Manager


Ana joined Kruvand in 2005. She has 17 years of experience in the electronics industry (Contract manufacturer, Independent Sales Disty and Manufacturer Rep).

Mexico
Phone: 011-52-33-3671-4159

Barbara Real

Field Sales Representative


Barbara is a valuable Technical Field Sales Representative based in the Guadalajara office and brings several years of experience in this market to the Kruvand team.

Mexico
Phone: 011-52-33-3671-4159

Cesar De los Reyes

Field Sales Representative


Cesar joined Kruvand in 2014, prior to Kruvand spend 5 years at Arrow in Guadalajara, as an AM.

Mexico
Phone: 011-52-55-6295-5310

Edgar Sierra

Field Sales Representative


Edgar joined Kruvand in 2016 and brings over 15 years of experience in the Electronic Engineering segment in Mexico.

Ave. Carlos Salazar #45, Mexico
Phone: 868-123-197

Ietzy Moreno

Inside Sales


Ietzy joined Kruvand in 2014. She has 15 years of experience in Purchasing / Sales (Electronic industry).

Mexico
Phone: 011-52-33-3671-4159

Joselyn Brito

Inside Sales


Joselyn joined Kruvand in 2015. She has 6 years of experience in the electronics industry (Program Management, Customer Service & Inside Sales).

Mexico
Phone: 011-52-33-3671-4159

Juan Carlos Riquer

Field Sales Representative


Juan Carlos has over 18 years of experience in technical sales, he joined Kruvand in 2011.

Mexico
Phone: 011-52-33-3671-4159

Luis Castellanos

Field Sales Representative


Luis brings to the Team over 16 years experience in the Electronic Industry an has spent over 11 years with Kruvand.

Mexico
Phone: 011-521-811-155-8425

Luis Coronado

Field Sales Representative


Luis Join Kruvand 2015, has experience in sales, customer service, Manufacturing operations.

Mexico
Phone: 011-52-33-15-34-8880

Marco Brambila

Field Applications Engineer - Country of Mexico


Marco brings over 10 years of experience in the Electronics Industry, focused on design and manufacturing engineering, he joined Kruvand in 2014.

Mexico
Phone: 011-52-33-3671-4159

Martha Maginniss

Inside Sales


Martha joined Kruvand de Mexico on 2003 and she has over 15 year of experience.

Mexico
Phone: 011-52-33-3671-4159

Natalia Espinoza

Inside Sales


Natalia Espinoza brings with her over 14 years of experience in the Electronic Industry in Mexico working with Passive and Electromechanical manufacturers joining the Kruvand Team in 2017.

Mexico
Phone: 972-437-3355

Samantha Haro

Customer Service


Samantha Haro has been in the Manufacturing segment for 3 years and has entered the Electronic segment for 1 year since she joined Kruvand in 2018.

Mexico
Phone: 011-52-33-3671-4159

Sylvia Treviño

Field Sales Representative


Sylvia joined Kruvand in 2021 with more than 23 years of experience in the electronic industry in Mexico with a Distribution and Passive background.

Mexico
Phone:

Félix Cabañas

Territory Sales Manager - Country of Mexico


Felix Joined Kruvand in 2011 and has 16 years of Experience in the Electronic Industry in Mexico with a background in Distribution.

Mexico
Phone: 011-52-33-3671-4159

Locations