Over 50 Years Serving Advanced Electronic Markets
Kruvand Associates is a technical sales organization, focused on Interconnect, Passive and Electromechanical manufacturers, with a special emphasis on EMI / RFI and Thermal solutions, embedded systems & Displays, circuit protection, active components, materials & packaging.
Founded in 1971, our employee-owned corporation, ensures longevity of our associates, and positions us in the marketplace, to maintain and develop lucrative, long-term partnerships. Our sales people have years of experience in this high tech industry and are very experienced and used to working with multiple CRM tools daily such as Salesforce.com.
We are extremely thorough with documenting our design activity, and work side by side with our Distributor partners to assist in registering designs and assisting them with getting critical information they need from our manufacturers we represent. We have a huge data base and do extensive marketing. Our valued customers have depended on us to assist with Design Services, and help them by assisting in all aspects of design to delivering components fast for their Quick Turn prototypes.
We are proud to embrace and participate in community outreach, environmental, social and governance (ES&G), and diversity equity, and inclusion (DE&I) initiatives. We are proud to support various charities throughout our community.
Mission Statement
To provide exceptional service and value to our customers and manufacturers and distributors, and to build long-term relationships that lead to profitable partnerships.
Our Commitment
Our dedication to our manufacturers, customers, and strategic distribution channels, provides us with lasting relationships, and an unsurpassed reputation in the industry.:
- Over 15 Qualified Outside Sales Account Managers
- 13 Inside Sales & Customer Service professionals
- Provide complete documentation, order confirmation, detailed sampling and validation process
- Comprehensive tracking system
U.S. Team
Robert Logan
CEO
Native of Dallas and has been selling electronic components and systems in the Dallas North TX market since 1979.
Dallas, TX
Phone: 972-437-3355
Tobi Cornell
President
Tobi entered the industry as a TCU grad in 1994, and joined Kruvand in 1999. She is VP-Distribution and also handles select accounts in the DFW area.
Dallas, TX
Phone: 972-437-3355
Rob Curtiss
VP Sales
Rob has 20 years of experience in technical sales; he joined Kruvand in 2015.
Austin & San Antonio, TX
Phone: 512-560-0204
George Benson
Vice President & Account Manager
George brings with him over 25 years in technical sales and management experience in electronic component sales.
Austin, TX
Phone: 512-917-4984
Richie Fritsche
Account Manager
Richie has over 25 years of technical sales and management experience in the Houston market.
Houston, TX
Phone: 832-248-4222
Lori Scott
Account Manager
Lori has over 20 years of Sales experience in the Dallas market previously working with Avnet, Rutronik, and CDM. Lori is a great addition to the Kruvand team and brings valuable relationships with many customers in our market.
Richardson, TX
Phone: 972-437-3355
Ryan Guerra
Account Manager
Ryan is a graduate of the University of North Texas and has a Bachelor of Arts & Sciences in Applied Technologies. Ryan worked in Distribution for 3 years prior to joining Kruvand and had great working relationships with their manufacturers and Reps. Ryan has completed many Sales and Product training courses and grew up in the electronics industry.
Dallas, TX
Phone: 972-437-3355
Stacie Arciniega
Account Manager
Stacie has over 20 years of technical Sales experience and has held positions of Field Sales Engineer, Account Manager, Business Development Manager and Regional Distribution Sales Manager. She has also held the position of RF Product Manager and has excellent relationships in our territory.
Dallas, TX
Phone: 972-437-3355
Daniel Ramirez
Account Manager
Daniel has over 15 years of Sales & FAE experience, solving his customers’ structural, thermal and electrical challenges in the Industrial, MIL/Aero, Automotive and Consumer sectors
San Antonio, TX
Phone: 630-767-9006
Hayden Smith
Marketing & Data Analyst
Hayden is a graduate of Texas A&M’s School of Engineering and is a Marketing & Data Analyst based in the Dallas office.
Dallas, TX
Phone: 972-437-3355
Nicole Shively
Director of IT & Operations / Travel Coordinator
Nicole joined Kruvand in 2006 and has over 16 years of experience with database & information technology.
Dallas, TX
Phone: 972-437-3355
Beckie Hartenstein
Inside Sales Manager
Beckie joined Kruvand Associates in 1999 and she has over 20 years of experience as a manufacturers' rep.
Dallas, TX
Phone: 972-437-3355
Cindy Crawford
Inside Sales
Cindy has over 25 years of experience in inside sales/customer service within the electronic manufacturer rep industry.
Dallas, TX
Phone: 972-437-3355
Kelly Karnafel
Inside Sales
Kelly relocated from Southern California to Texas and joined Kruvand Associates in 2010.
Dallas, TX
Phone: 972-437-3355
Mandi Logan
Inside Sales
Mandi graduated from the University of Missouri’s School of Journalism with a Major in Strategic Communication and a minor in Marketing. She joined Kruvand in 2019 and brings with her over 8 years of customer service experience.
Dallas, TX
Phone: 972-437-3355
Mexico & Central America Team
Félix Cabañas
Director of Latin America
Felix Joined Kruvand in 2011 and has 16 years of Experience in the Electronic Industry in Mexico with a background in Distribution.
Mexico
Phone: 011-52-33-3671-4159
Adan Romero
Account Manager
Adan joined Kruvand in 2013, prior to Kruvand spent 5 year at Avnet, as an AM.
Mexico / USA
Phone: 011-521-656-218-7338
Alejandro Gutierrez
Account Manager
Alejandro joined Kruvand in 2007. He has 15 years of experience in the industry in different areas (Contract Manufacturers, Human Resources, Purchasing, Sales).
Mexico
Phone: 011-52-33-3671-4159
Ana Luisa Camacho Cota
Inside Sales Manager
Ana joined Kruvand in 2005. She has 17 years of experience in the electronics industry (Contract manufacturer, Independent Sales Disty and Manufacturer Rep).
Mexico
Phone: 011-52-33-3671-4159
Barbara Real
Account Manager
Barbara is a valuable Technical Field Sales Representative based in the Guadalajara office and brings several years of experience in this market to the Kruvand team.
Mexico
Phone: 011-52-33-3671-4159
Cesar De los Reyes
Account Manager
Cesar joined Kruvand in 2014, prior to Kruvand spend 5 years at Arrow in Guadalajara, as an AM.
Mexico
Phone: 011-52-55-6295-5310
Ietzy Moreno
Inside Sales
Ietzy joined Kruvand in 2014. She has 15 years of experience in Purchasing / Sales (Electronic industry).
Mexico
Phone: 011-52-33-3671-4159
Jessica Nuñez
Inside Sales
Jessica is a Technical Field Sales Representative based in our Juarez/El Paso office, she brings automotive and datacom experience to Kruvand team.
Mexico
Phone: 011-52-33-3671-4159
Joselyn Brito
Inside Sales
Joselyn joined Kruvand in 2015. She has 6 years of experience in the electronics industry (Program Management, Customer Service & Inside Sales).
Mexico
Phone: 011-52-33-3671-4159
Juan Carlos Riquer
Account Manager
Juan Carlos has over 18 years of experience in technical sales, he joined Kruvand in 2011.
Mexico
Phone: 011-52-33-3671-4159
Luis Castellanos
Account Manager
Luis brings to the Team over 16 years experience in the Electronic Industry an has spent over 11 years with Kruvand.
Mexico
Phone: 011-521-811-155-8425
Luis Coronado
Account Manager
Luis Join Kruvand 2015, has experience in sales, customer service, Manufacturing operations.
Mexico
Phone: 011-52-33-15-34-8880
Marco Brambila
Field Applications Engineer - Country of Mexico
Marco brings over 10 years of experience in the Electronics Industry, focused on design and manufacturing engineering, he joined Kruvand in 2014.
Mexico
Phone: 011-52-33-3671-4159
Martha Maginniss
Inside Sales
Martha joined Kruvand on 2003 and she has over 15 year of experience.
Mexico
Phone: 011-52-33-3671-4159
Natalia Espinoza
Inside Sales
Natalia Espinoza brings with her over 14 years of experience in the Electronic Industry in Mexico working with Passive and Electromechanical manufacturers joining the Kruvand Team in 2017.
Mexico
Phone: 972-437-3355
Samantha Haro
Inside Sales
Samantha Haro has been in the Manufacturing segment for 3 years and has entered the Electronic segment for 1 year since she joined Kruvand in 2018.
Mexico
Phone: 011-52-33-3671-4159
Sylvia Treviño
Account Manager
Sylvia joined Kruvand in 2021 with more than 23 years of experience in the electronic industry in Mexico with a Distribution and Passive background.
Mexico
Phone: 011-52-33-3671-4159
Connect with Us
At Kruvand Associates, we stay engaged with our industries, clients, distributors and manufacturers. We actively participate in our trade associations and stay connected with new product information through your choice of social outlets
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